Make Your Website more Appealing to Your Customers by Giving them the Chance to Cook and Prepare Healthy Food and Drinks by Themselves
Any business these days – even a restaurant business – is expected to have at least one online portal (i.e. an official website, social media business page or something else) and while it may be a good idea to talk about your business often, you may want to give web users a more personalized experience about it. People naturally would want to know what benefits they can get from your business, or in this case, your website. You can give them cooking tips on how to prepare healthy food and drinks at home! I mean, what’s better than dining at a nice place? Bringing some of their delicious recipes home with you, of course! You may keep your best recipes a secret if it bothers you a lot and just post good recipes once or twice a week.
But as they say, “a good chef never serves the same meal twice,” so you may not have to keep your menu a secret after all.
But Why Do This?
Of course, it is understandable for some restaurant business owners to be apprehensive at what I’m suggesting, especially on the part where you give up your “super” secret recipe for your creme de la crème mouth watering masterpiece. However, it may prove to be a wise decision later on as it will give you more subscribers who could potentially become your regular customers, and it will also give you the opportunity to explore on new healthy food and drinks recipes. This could be a win-win situation for you and your restaurant business if you think about it, plus there’s also a way to earn from your website if, let’s say, you’ll get several hundred thousand visits a month.
It’s actually very easy to gain 300,000 page views monthly if you put good content on your site.
If You Do this, then it Will Open a Whole New Possibility in the Healthy Food and Drinks Niche Market
How does the human brain function so well? Because the human brain has over 100 trillion connections in its neural network, in the same way, publishing your restaurant website and especially your blog section will open up new connections with not only blogs and websites in the healthy food and drinks niche market, but also in others such as the health and fitness niche, health and well-being niche, medical nutrition niche and many more! I’ve known website owners who do not even have a brick & mortar business make a 6-figure income per year! Now imagine if you combined your restaurant business with your website business? The number of people you’ll be able to reach out to would be in tens of millions if not hundreds of millions, and numbers on the internet translates to money.
Variation in Your Menu
Any chef knows that there’s more than one way to cook a fish and that would actually inspire them to get creative in their culinary prowess, which is what being a chef is all about. But even if you’re just a simple restaurant business owner and know very little about the culinary arts, you can still offer great recipes on your website! Just take healthy food and drinks recipes from the web and reinvent it! You will have so much to offer your customers and you just haven’t realized it yet. However, if you prefer to serve dishes that your customers will grow to love, then that’s also alright and you can do the opposite and offer new recipes on your website (some you may not necessarily serve in your restaurant) and share how good it tastes with your subscribers – all the while keeping your own recipes a secret.
Some restaurant business owners want to establish themselves as a premiere place that serves specific delicacies, which eventually helps them gain notoriety. A good example of this is Papa John’s Pizza in Kentucky and Domino’s Pizza; however, I highly recommend that you steer away from these types of stereotypical business franchises and vary your menu selections for your customers to enjoy. For instance, if you have over 100 different food selections on your menu, then your customers will naturally want to try them all, but they can’t do that all at once. So they’ll keep coming back until they’re satisfied with your healthy food and drinks recipes, or until they’ll become your patrons.
There’s just too many advantages in varying your menu.
Venturing on Roads Less Traveled
Remember, the idea here is not just about the food on your menu. You can come up with a lot of creative ways to market your restaurant business, so pay attention to your customers. Read their comments on your blog posts and find out more about what they want and think about how you can give them that – providing a solution to every problem that rises is the key here. You can copy traditionally effective restaurant marketing strategies; however, always be spontaneous and proactive in your marketing approach so you will get better results.
In the mean time though, you might as well enjoy posting healthy food and drinks recipes occasionally!